AutomotiveTech · IA · Automatización
Master Motors Digital
Automotive platform with AI for lead conversion and sales management.
Sector
Automotive
Model
B2C · Direct sales
Tech
React · Next.js · AI
Country
Bolivia
Period
2024 – 2025
The project
Master Motors S.R.L. is one of Bolivia's most important automotive companies, with official representation of multiple brands and a broad commercial operation across the country. As partner and Technology Lead, I drive the company's technology strategy and digital transformation, bridging traditional automotive business with digital tools, automation, and artificial intelligence.
What we built
Real-time lead platform
Central dashboard with live status for every opportunity: source, funnel stage, assigned advisor, and last contact date.
- Kanban and table view per advisor
- Filters by source, status, and date
- Full interaction history per lead
- Quick reassignment between advisors
AI voice agent (ElevenLabs)
Conversational agent that qualifies inbound leads over the phone, collects key data, and automatically registers them in the CRM.
- Natural voice in Spanish with ElevenLabs
- Intent and budget classification
- Automatic database registration
- Escalation to human advisor when appropriate
Alerts and notifications (Twilio + Slack)
Multi-channel notification system so no lead goes without follow-up.
- Automatic SMS when a lead is registered
- Slack alert for extended inactivity
- Follow-up reminder to advisor
- Hot lead notification via AI
Inventory management
Module to manage the available vehicle catalog, with direct linking to interested leads.
- Add and edit vehicles
- Lead ↔ vehicle of interest association
- Real-time availability status
- Search by make, model, and price
My role
Design, architecture and full-stack development
- Architecture and tech stack definition
- Database design and data flows
- CRM development with Next.js and React
- ElevenLabs integration for voice agent
- Twilio and Slack setup for alerts
- Deploy and environment configuration
Impact
The platform transformed how Master Motors manages and converts its business opportunities.
- Centralized all leads in a single system
- Reduced response time to inbound leads
- Automatic qualification without manual intervention
- Higher follow-up rate per advisor
Technologies