AutomotiveTech • Marketplace • Lead Generation
Usados Garantizados
Digital marketplace for the commercialization and lead generation of certified pre-owned vehicles.
Sector
AutomotiveTech
Type
Marketplace · Lead Gen
Tech
React · WhatsApp · Slack
Country
Bolivia
Period
2025
The project
Usados Garantizados is a digital platform developed to centralize and modernize the commercialization of pre-owned and certified used vehicles by Master Motors. The goal was to transform a traditional catalog into an active sales tool capable of connecting potential buyers with the sales team through a fast, intuitive, and conversion-optimized experience. The solution keeps the available inventory accessible 24/7 while automating part of the lead generation process.
What we built
Interactive digital catalog
The platform works as a dynamic catalog connected to the available inventory, accessible from any device 24/7.
- Browse available vehicles and motorcycles
- Filter by category
- Check prices and technical specifications
- View photo galleries
- Access up-to-date commercial information
Intelligent lead generation
Capture system that turns the catalog into an active commercial tool with automatic opportunity generation and internal assignment.
- Vehicle-specific information requests
- Automatic commercial opportunity generation
- Internal query assignment
- Integrated commercial follow-up
Commercial integration
The platform facilitates immediate communication between potential buyers and advisors, reducing friction in the sales process.
- Optimized contact forms
- WhatsApp integration
- Personalized advisory requests
- Automatic query routing via Slack
User-centered experience
Design focused on simplicity and conversion, with mobile optimization and fast access to inventory.
- Intuitive navigation
- Responsive design
- Mobile optimization
- Fewer steps to commercial contact
- High performance
My role
Architect and Full Stack Developer
- Software architecture
- Product design
- Frontend development
- Conversion optimization
- Commercial channel integration
- Lead generation automation
- User experience
- Digital strategy
Impact
Usados Garantizados became Master Motors' digital showcase for pre-owned vehicles, transforming the commercial catalog into an active lead generation tool available 24/7.
- Centralized available inventory
- Digitized inquiry process
- Automated lead generation
- Direct integration with sales teams
- Permanent catalog availability
Technologies